# 1 – NOT UNDERSTANDING TARGET MARKETING

Who is your customer?

Is it a 32-year-old male?

Where does he live?

Is it in the suburb of Belconnen?

Was he recently engaged?

Does he like cars?

Is he a vegetarian?

We can program the Digital Ad to get to this profile.

Make sure you know how to program your Digital Ads or you could be wasting your budget. 

#2 – DON’T BOOST POSTS ON FACEBOOK

You’re simply wasting your money.

Who knows if your target audience will see it and guess what?

You’re gambling.